Littlecooks, an ecommerce and subscription service launched with a real splash in media, mainly driven by the energy and personality of the founder. The successes at this early stage secured significant funding, and Planit were engaged to launch a multi-channel digital marketing programme.
Capitalising on the ongoing success of the PR activity Planit launched Paid Search, Facebook, Instagram, YouTube and Outbrain. The paid media channels were also supported with the launch of an affiliate programme.
This multi-channel launch was supported with a reporting structure that provided the Planit team with a real time attributed view of performance across all activity. This view was essential as it enabled the joint teams to establish the best performing combination of landing pages, channel, creative assets and audience measured by CPA, volume and ROI.