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CASE STUDY:

THE TELEGRAPH

SITUATION

The acquisitions team at the Telegraph had successfully delivered an award-winning digital acquisition strategy across paid media channels, however as part of their continued expansion they identified affiliates as a potential channel that could compliment their current activity.

SOLUTION

After a rigorous selection process Planit were appointed and a rigorous affiliate programme was launched. The programme now benefits from a wide range of placements across content, in-app, rewards, blogs and other editorial placements. 

IMPACT

A key driver to raising awareness was tactical use of tenancy packages, CPA boosts, and bespoke partnership promotions. This wide range of affiliate placements was underpinned by Planit’s approach to monitoring LTV. Ensuring that quality is strictly monitored at all times.