CASE STUDY:

THE TIMES

SITUATION

The Times digital enables subscribers to read all magazines and supplements on any device, on or offline. Affiliate activity had been paused due to low volumes, and a lack of relevant placements. The campaign had zero awareness in the affiliate space, and was being managed using legacy tracking resulting in an underperforming programme.

SOLUTION

Planit were selected as a result of relevant subscription experience and launched a multi channel affiliate programme. Within 5 weeks over 500 relevant sites and app placements for CPA activity were launched. The core CPA activity was supported with a highly targeted awareness campaign using tenancy packages, CPA boosts, influencer activity and bespoke partnership promotions.

IMPACT

  • 450% Growth of affiliate sign ups

  • Consistently achieving ROI

  • Live in 6 regions