Five key Towergate brands – Caravan, Insurance4carhire, Landlords, Tradesman and Professional risk insurance products – had been running low volume affiliate programmes across five separate affiliate networks. The programmes had been live for 3-7 years and had begun to see a reduction in the volume of activity.
Planit migrated all five brands to the ‘Planit Network & Agency Solution’. This consolidation of the brands and renewed focus has given them a stronger positioning. . A combination of new affiliates, user journeys and commercial models delivered impact.