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NATIVE ADVERTISING

Native advertising is a highly cost-effective method of increasing brand reach through ad placement on high quality news and content sites. The in-depth knowledge within our team, combined with experience across many sectors, means that we know how to make things work across multiple sectors, with premium publishers.

GROVE NATIVE ADVERTISING CAMPAIGN:

SITUATION

Grove Pension solutions are the UK’s leading provider of pension advice to those aged 55 – 64 that are looking to transfer an old company pension to a more flexible scheme. When the law changed in 2015 there was a lot of confusion in the marketplace, with pension holders eager to take advantage of the rule change, but unsure as to what it might mean to them.  Planit was tasked with the objective of increasing lead generation activity.

SOLUTION

The solution was to launch a native lead generation campaign, promoting a range of articles that addressed the top 5 FAQ’s that Grove’s advisors would receive on a daily basis. Bespoke landing pages were built which struck a balance between providing the user with the info they required, and proving them with “non-pushy” opportunities to request information.

IMPACT

The campaign was distributed across the 4 key native networks, featuring placements on the Guardian, CNN, Rugby World, Sky Sports and the Daily Mail. The success to the campaign was exceeded expectations, and within 3 months the campaign was generating over 30% of the lead volume at a lower cost per lead than generic search.