We have a fully managed expert service delivered across Google, Shopping, Bing and Yahoo. With a breadth of knowledge and experience our in house team aim to get the best return across all platforms. We adopt a proactive and highly granular approach, checking every segment of every campaign, every day, to ensure minimum wastage and maximum opportunity. We go beyond the initial metrics of volume and CPA, working to multiple KPI’s to ensure maximum ROI. This ROI focused approach has seen clients identify new audiences for existing products, increase profitability and launch successful new products and territories.
DR NEWMANS PAID SEARCH CAMPAIGN:
Dr Newmans Clinic is the UK’s only doctor-led thread vein removal specialists. Having gained national exposure through appearances on C4’s ‘Embarrassing Bodies’ and on ITV they increased their UK coverage to 9 clinics across the UK.
The objective of the campaign was to improve volume and cost which was achieved through optimising the paid search campaign, launching a scheduled programme of testing keyword groups, whilst utilising a number of the audience overlays within the relevant search platform. This was supported with paid social on both Instagram and Facebook. In addition to this we raised awareness through the use of video content promoted via YouTube.
Our optimisation significantly increased the lead volume, whilst also reducing the cost per lead.