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PAID SOCIAL

We know that paid social needs to be done right and we combine in depth experience of all platforms with experience of meeting a range of advertiser goals across multiple sectors. Correctly executed paid social campaigns can deliver new customer acquisition, new app users, deliver key brand messages and amplify content. Our hands on team will agree objectives and KPI’s then create a robust strategy covering everything from targeting to ongoing optimisation with emphasis on achieving our advertisers goals.

NEXTUP PAID SOCIAL CAMPAIGN:

SITUATION

NextUp is ‘The Netflix of UK Stand-Up’ worldwide subscription video-on-demand platform specialising in stand-up specials. NextUp had successfully built its customer base through their presence in the UK comedy scene and engaged with Planit to provide scale through digital marketing

SOLUTION

In a short period of time NextUp and Planit launched Search, Paid Social, Native, YouTube, Outbrain, Reddit and Quora. The paid media channels were also supported with the launch of an affiliate programme 

IMPACT

This multi-channel launch was supported with a reporting structure that provided the Planit team with a real time attributed view of performance across all activity. This view was essential as it enabled the joint teams to establish the best performing combination of landing pages, channel, creative assets and audience measured by CPA, volume and ROI