SITUATION Grove Pension solutions offer highly specialised financial advice in the Pension field to UK residents aged 55-64. The existing mix of Paid search and direct mail was generating steady but low lead volume and the incoming GDPR regulation meant that Grove needed to test and establish a lead generation programme using digital channels.
SOLUTION Planit launched a series of digital advertising campaigns, including Facebook, Reddit, Twitter, native, programmatic, relevant direct site buys and sponsored content within key editorial titles. Each channel had different CTA’s and messages, ranging from direct response to content discovery. We implemented 3 separate user journeys which was supported with a multi channel retargeting strategy that ensured we maximised every touch point to increase conversion and lead volume.
Increased lead volume by x12 %
Ceased all direct mail prospecting
Achieved positive ROI