FULL SERVICE CUSTOMER ACQUISITION & CONTENT AMPLIFICATION AGENCY
OPTIMISING TOWARDS LTV AND ROI
Planit are an award-winning performance marketing agency focused on scale, efficiency and life-time value. We deliver highly efficient end to end campaigns with multi-channel media buying, that's supported by in house experts focused on increasing user engagement and conversion rates.
In our experience advertisers are busy, so lifetime value analysis is often a lower priority than pure growth. Which is why we believe that a key element of our approach is integrating with advertiser customer data to enable an early view of user engagement, financial data and churn. This ensures we can optimise on a daily basis, rather than act on instruction as and when LTV analysis occurs.
We aim to provide our advertisers with a real time view on the return of every penny spent, from the first interaction to the lifetime of the relationship.
"A super smart data marketing strategy, which is hard to achieve, with a focus on lifetime value is difficult to achieve in the performance marketing industry." - Judges comments, 2019 Performance Marketing Awards
We deliver campaigns at scale for a wide range of clients, including start-ups, to some of the world's best-known brands. We appreciate that everyone has common goals of reaching volume targets whilst working towards an effective CPA, and optimising towards life-time value.
Planit’s breadth of knowledge, experience, solutions and inhouse capabilities means we can work with advertisers of all shapes and sizes. Whether they are a start-up hoping to scale or a global advertiser looking to ramp up activity, Planit specialise in working with clients that have KPI’s beyond the initial CPA. Key examples being subscription services, media/publishing, financial services, app-based services or other life-time-value focused businesses.