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Case Study: Hayu

SITUATION NBC launched a recently developed streaming service focusing on reality content. As a new brand with low levels of consumer recognition, the initial media mix of above-the-line, paid search and social activity, meant that they were struggling to deliver the target volume required at an efficient CPA. SOLUTION Planit launched an affiliate programme across highly targeted sites and in-app placements. A key element to driving awareness and trialist volume was supporting the main CPA payment model with tenancy packages, CPA boosts, influencer activity and tailored promotions. Before the activity was set live we worked closely with the Hayu team to on a real time reporting solution that enabled us to evaluate the performance, and forecast LTV on a daily basis. IMPACT

  • Exceeded target by 6%

  • Live in 20 countries

  • Received two performance marketing awards


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