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Planit rebrand - The story
Evolving Performance: Why We’ve Refreshed the Planit Brand Planit started in performance. Real performance. Revenue in, revenue out....
4 days ago2 min read
Planit’s take on the evolution of Metas Advantage + campaigns
Meta has officially doubled down on AI , and the result is a major transformation of its campaign structure, particularly Advantage+...
6 days ago3 min read
6 Ways Of Engaging Content Publishers
In today's fast-paced digital landscape, the methods for buying advertising inventory and collaborating with digital content publishers...
Aug 22, 20244 min read
How To Develop New School Affiliate Marketing Campaigns
Affiliate marketing isn’t just about tracking clicks and conversions anymore. To really make the most of these partnerships, brands need...
Aug 22, 20243 min read
Is "Affiliate" Digital Marketing's most controversial word?
For some, the term "affiliate marketing" can connote images of relentless cashback promotions and endless voucher codes, sparking a very...
Aug 19, 20245 min read
What Storytelling Can Teach Us About Full-Funnel Marketing
Every great story follows a consistent structure of a beginning, middle, and end. What’s your favourite film? Now imagine if you only...
Jul 16, 20244 min read
Beyond Google and Meta: Diversifying Your Paid Media Advertising Strategy
Brands often come to us who are heavily reliant on Google and Meta but are hesitant to test beyond. They often say things like ‘we tried...
Jul 15, 20243 min read
How Do These 7 Paid Media Channels Stack Up Against The Big 2?
As a business or marketing expert, you're likely familiar with the powerhouses of digital advertising: Meta and Google. But what happens...
Jul 12, 20243 min read
Diversifying Your Affiliate Mix: Adding Content to the Cashback & Voucher Portfolio
As the digital marketing landscape evolves, advertisers are increasingly seeking to diversify their affiliate mix, moving beyond...
Apr 17, 20242 min read
Testimonial: Lemonade Dolls
Lemon, Founder of Lemonade Dolls, shares her experience with Planit after their first 12 months. Detailing growth, KPIs and quality of...
Aug 9, 20231 min read
The Rise of X: Exploring Elon Musk's Vision and Its Impact on Paid Media Marketing
In a surprising reimagining of Twitter, Elon Musk's "X" emerges as the next frontier in social media platforms. Gone is the iconic blue...
Jul 26, 20234 min read
Unlocking Meta in 2023: 5 Tips from our latest training day at Meta's London HQ
As technology advances, the marketing and advertising world is constantly evolving. To stay on top of the game, Planit’s paid media team...
Apr 27, 20233 min read
Digital Marketing Advice for SMEs: Key Takeaways from Steve's Vodafone #businessconnected Webinar
Planit’s CEO & Founder, Steve Cox, recently shared his insights on SME digital marketing on Vodafone Business's #businessconnected...
Apr 4, 20232 min read
Beyond the First Purchase: The Power of Lifetime Value for E-commerce Brands
The race to acquire new customers and achieve positive return on ad spend (ROAS) on the first purchase can be overwhelming for e-commerce...
Jan 24, 20232 min read
AI, the New Superpower for Paid Media Managers
Let's talk about how AI is revolutionizing the world of paid media marketing, and how paid media managers can use this technology to...
Jan 24, 20232 min read
Expanding Your Audience: How Content Amplification and Native Advertising Can Help
When it comes to digital marketing, amplifying your content is a powerful way to boost visibility, reach and engagement with your target...
Jan 19, 20233 min read
Picking the Right Squad: How to Choose the Perfect Digital Marketing Agency for Your Business
When it comes to selecting a digital marketing agency, you want to make sure you're teaming up with the right squad. After all, they'll...
Jan 10, 20233 min read
Retainer vs Commission: Choosing the Right Agency Pricing Model for Your Business
When it comes to digital marketing, there are many options for businesses to choose from, but two of the most popular are retainers and...
Jan 10, 20232 min read
Uncorroborated Rumours + Competitor Turmoil = Absolute Certainty* that Apple will go big with ads
*please note, by absolute certainty, we mean that it could happen, maybe, one day, and possibly a bit like we have suggested… You’d have...
Dec 1, 20225 min read
CFO making it harder to sign off upper funnel budgets? Multi-touch attribution may be the solution
The challenge of expanding beyond Google & Facebook Before Apple introduced its iOS 14 change, we would regularly speak to advertisers...
Sep 27, 20225 min read
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