PLANIT BLOG

The Rise of X: Exploring Elon Musk's Vision and Its Impact on Paid Media Marketing

In a surprising reimagining of Twitter, Elon Musk's "X" emerges as the next frontier in social media platforms. Gone is the iconic blue...

Unlocking Meta in 2023: 5 Tips from our latest training day at Meta's London HQ

As technology advances, the marketing and advertising world is constantly evolving. To stay on top of the game, Planit’s paid media team...

Digital Marketing Advice for SMEs: Key Takeaways from Steve's Vodafone #businessconnected Webinar

Planit’s CEO & Founder, Steve Cox, recently shared his insights on SME digital marketing on Vodafone Business's #businessconnected...

Beyond the First Purchase: The Power of Lifetime Value for E-commerce Brands

The race to acquire new customers and achieve positive return on ad spend (ROAS) on the first purchase can be overwhelming for e-commerce...

AI, the New Superpower for Paid Media Managers

Let's talk about how AI is revolutionizing the world of paid media marketing, and how paid media managers can use this technology to...

Expanding Your Audience: How Content Amplification and Native Advertising Can Help

When it comes to digital marketing, amplifying your content is a powerful way to boost visibility, reach and engagement with your target...

Uncorroborated Rumours + Competitor Turmoil = Absolute Certainty* that Apple will go big with ads

*please note, by absolute certainty, we mean that it could happen, maybe, one day, and possibly a bit like we have suggested… You’d have...

CFO making it harder to sign off upper funnel budgets? Multi-touch attribution may be the solution

The challenge of expanding beyond Google & Facebook Before Apple introduced its iOS 14 change, we would regularly speak to advertisers...

Instagram Shopping Ads

What is it? Instagram have now launched shopping ads to its platform. This allows advertisers to directly advertise its products on the...