Paid media and affiliate marketing perform best when they operate as a single acquisition engine rather than competing silos. Paid channels create demand and discovery. Affiliate partners reinforce consideration and support conversion at the right time for the right audiences. When both are aligned through shared insight, shared roles and disciplined discounting, growth becomes more resilient and more profitable across the full funnel.

In today's fast-paced digital landscape, the methods for buying advertising inventory and collaborating with digital content publishers...

Affiliate marketing isn’t just about tracking clicks and conversions anymore. To really make the most of these partnerships, brands need...

For some, the term "affiliate marketing" can connote images of relentless cashback promotions and endless voucher codes, sparking a very...

Every great story follows a consistent structure of a beginning, middle, and end. What’s your favourite film? Now imagine if you only...

Brands often come to us who are heavily reliant on Google and Meta but are hesitant to test beyond. They often say things like ‘we tried...

As a business or marketing expert, you're likely familiar with the powerhouses of digital advertising: Meta and Google. But what happens...

As the digital marketing landscape evolves, advertisers are increasingly seeking to diversify their affiliate mix, moving beyond traditional cashback and voucher schemes. This shift is not merely a trend but a strategic realignment towards more sustainable and value-driven marketing practices. Content affiliates, with their ability to engage users through informative and compelling narratives, are becoming a central element of this new approach. The reliance on cashback and v

In a surprising reimagining of Twitter, Elon Musk's "X" emerges as the next frontier in social media platforms. Gone is the iconic blue bird, and in its place, X promises boundless interactivity, centered on audio, video, messaging, payments/banking, and more. This reimagining goes beyond mere rebranding; it presents exciting opportunities and challenges for paid media marketers. Let's embark on a hypothetical journey, drawing comparisons to other platforms and exploring pote

As technology advances, the marketing and advertising world is constantly evolving. To stay on top of the game, Planit’s paid media team attended a Meta training day back in March, where they gained insights on the latest trends and strategies with the platform. Here are their key takeaways: Launch of hero ASC Advantage+ Tool – Meta’s first end-to-end A.I solution Meta's new ASC Advantage+ tool is a game-changer for our e-commerce clients. This end-to-end AI solution can run

Planit’s CEO & Founder, Steve Cox, recently shared his insights on SME digital marketing on Vodafone Business's #businessconnected series. The webinar aims to support small and medium-sized enterprises with their digital marketing efforts. In this blog post, we'll explore some of the key takeaways from the session. Choosing the Right Digital Marketing Channels for Your Business Steve emphasized the importance of choosing the right digital marketing channels for your business.

The race to acquire new customers and achieve positive return on ad spend (ROAS) on the first purchase can be overwhelming for e-commerce brands. Fortunately, there is a more effective method for growing your business: Lifetime Value (LTV). LTV is like a crystal ball for your business. It helps you understand how much each customer is worth to you over their lifetime. And, some customers are worth more to your business than others. By focusing on LTV, you can make smarter dec

Let's talk about how AI is revolutionizing the world of paid media marketing, and how paid media managers can use this technology to their advantage. AI is like having your own personal superhero sidekick in the world of paid media marketing. It can help with tasks such as bid management, budget optimization, and audience targeting, so you can focus on the more exciting and creative aspects of your job. With AI by your side, you'll be able to produce data analysis in a snap,

When it comes to digital marketing, amplifying your content is a powerful way to boost visibility, reach and engagement with your target audience. But, what exactly is content amplification and why is it such an important strategy? In this article, we'll take a closer look at this media buying tactic, including how it works, its role in the marketing funnel, and the importance of multi-touch attribution in measuring its effectiveness. Content amplification is a paid media str

*please note, by absolute certainty, we mean that it could happen, maybe, one day, and possibly a bit like we have suggested… You’d have to be on the moon (or maybe in the metaverse) to have missed that change is afoot in the world of digital advertising. With turmoil at Twitter, Meta’s daily users levelling off, and Tik Tok not quite cutting it as a pure performance channel, the timing couldn’t be better for Apple. There are whispers of recent hires and job postings at Appl

The challenge of expanding beyond Google & Facebook Before Apple introduced its iOS 14 change, we would regularly speak to advertisers that had identified an over-reliance on Facebook and Google. It was obvious their customers existed on other platforms and websites, but the issue was they could not demonstrate ROI or any meaningful financial benefit outside the big two players. This often meant, that when it came to securing budgets, all other media options were deemed inef

A question I have been asked for the past 5 years from my clients and all potential clients is “Is Social Media important to my business objectives?”… Well, my answer to this question has changed slightly across the years. If you asked me this 5 years ago, I would have said that it is Important to be visible and present on the likes of Facebook, Twitter, LinkedIn etc however it might not necessarily be the right channel for what your business requires currently. Now, I would

What is it? Instagram have now launched shopping ads to its platform. This allows advertisers to directly advertise its products on the consumers feed. This allows your business to become intentness storefront for people to explore and purchase your products, with a simple click. Unlike Facebook, whereas the shopping feed shows independent products, you can tag products on your photos to allow the consumer to directly purchase that product, like below; How does this affect yo