In today's fast-paced digital landscape, the methods for buying advertising inventory and collaborating with digital content publishers...

Affiliate marketing isn’t just about tracking clicks and conversions anymore. To really make the most of these partnerships, brands need...

Every great story follows a consistent structure of a beginning, middle, and end. What’s your favourite film? Now imagine if you only...

Brands often come to us who are heavily reliant on Google and Meta but are hesitant to test beyond. They often say things like ‘we tried...

As a business or marketing expert, you're likely familiar with the powerhouses of digital advertising: Meta and Google. But what happens...

As the digital marketing landscape evolves, advertisers are increasingly seeking to diversify their affiliate mix, moving beyond traditional cashback and voucher schemes. This shift is not merely a trend but a strategic realignment towards more sustainable and value-driven marketing practices. Content affiliates, with their ability to engage users through informative and compelling narratives, are becoming a central element of this new approach. The reliance on cashback and v

As technology advances, the marketing and advertising world is constantly evolving. To stay on top of the game, Planit’s paid media team attended a Meta training day back in March, where they gained insights on the latest trends and strategies with the platform. Here are their key takeaways: Launch of hero ASC Advantage+ Tool – Meta’s first end-to-end A.I solution Meta's new ASC Advantage+ tool is a game-changer for our e-commerce clients. This end-to-end AI solution can run

Planit’s CEO & Founder, Steve Cox, recently shared his insights on SME digital marketing on Vodafone Business's #businessconnected series. The webinar aims to support small and medium-sized enterprises with their digital marketing efforts. In this blog post, we'll explore some of the key takeaways from the session. Choosing the Right Digital Marketing Channels for Your Business Steve emphasized the importance of choosing the right digital marketing channels for your business.

Let's talk about how AI is revolutionizing the world of paid media marketing, and how paid media managers can use this technology to their advantage. AI is like having your own personal superhero sidekick in the world of paid media marketing. It can help with tasks such as bid management, budget optimization, and audience targeting, so you can focus on the more exciting and creative aspects of your job. With AI by your side, you'll be able to produce data analysis in a snap,

When it comes to digital marketing, amplifying your content is a powerful way to boost visibility, reach and engagement with your target audience. But, what exactly is content amplification and why is it such an important strategy? In this article, we'll take a closer look at this media buying tactic, including how it works, its role in the marketing funnel, and the importance of multi-touch attribution in measuring its effectiveness. Content amplification is a paid media str

When it comes to selecting a digital marketing agency, you want to make sure you're teaming up with the right squad. After all, they'll be the ones helping you navigate the ever-changing digital landscape and making sure your business stays front and center. But with so many agencies out there, how do you know which one is the right fit for you? Don't sweat it, we've got you covered. Here are some things to keep in mind as you evaluate different agencies: 1. Expertise and exp

When it comes to digital marketing, there are many options for businesses to choose from, but two of the most popular are retainers and commission-based pricing models. Both can deliver great results, but the choice between them depends on the unique needs and goals of the business. Retainer-based pricing is an excellent option for businesses that need consistent, ongoing digital marketing assistance. This model offers stability and predictability, making it easy for business

Planit are privileged to have worked with some great clients, such as Universal NBC, Tesco, The Times, Gett, Ladbrokes and Domestic & General. We have taken our experiences and have developed a solution tailored to the needs of start-ups including, Readly, LittleCooks, NextUp Comedy, Grace & Green, Kinn Living, Butternut Box, Bloombox Club, Human Foods and many more. I spoke recently at an event for founders and was asked some great questions which I thought I would share wi

A question I have been asked for the past 5 years from my clients and all potential clients is “Is Social Media important to my business objectives?”… Well, my answer to this question has changed slightly across the years. If you asked me this 5 years ago, I would have said that it is Important to be visible and present on the likes of Facebook, Twitter, LinkedIn etc however it might not necessarily be the right channel for what your business requires currently. Now, I would