Lemon, Founder of Lemonade Dolls, shares her experience with Planit after their first 12 months. Detailing growth, KPIs and quality of service.

SITUATION Bloombox Club offer a monthly plant subscription service alongside an online single houseplant store. The brief was to focus on driving new plant subscribers at an effective CPA, whilst also driving sales in the online ecommerce store with a positive ROAS. This was to compliment their existing Facebook activity which was driving large amounts of traffic at a CPA that needed to be improved. SOLUTION Bloombox Club worked with Planit to launch a new paid media campa

SITUATION NBC launched a recently developed streaming service focusing on reality content. As a new brand with low levels of consumer recognition, the initial media mix of above-the-line, paid search and social activity, meant that they were struggling to deliver the target volume required at an efficient CPA. SOLUTION Planit launched an affiliate programme across highly targeted sites and in-app placements. A key element to driving awareness and trialist volume was supp

SITUATION Readly is the new way of reading magazines on your smartphone, with over 3,000 titles available their mission is simple – To be on the cutting edge of the digital magazine revolution.The newly appointed team had identified the affiliate channel as an opportunity for growth. The campaign had zero awareness in the affiliate space, and was being managed using legacy tracking resulting in an underperforming programme. SOLUTION Planit launched a multi channel affiliate

SITUATION Dr Newmans Clinic is the UK’s only doctor-led thread vein removal specialists. Having gained national exposure through appearances on C4’s ‘Embarrassing Bodies’ and on ITV, they increased their coverage across the UK, creating a requirement for more leads. Planit were appointed as their media agency with a focus on increasing lead volumes whilst reducing costs. SOLUTION Improvements to volume and cost were achieved through a complete rebuild of the existing paid

SITUATION Which? is the UK’s most trusted source of consumer information, providing millions with valuable knowledge on a range of consumer issues. Planit migrated their long running affiliate programme from a major network to the “Planit Agency Solution”, reducing the cost of acquisition whilst more than doubling the volume of sales. SOLUTION Planit achieved success through a combination of new affiliate recruitment, and just as importantly introducing a multi-tiered perfo

SITUATION Five key Towergate brands – Caravan, Insurance4carhire, Landlords, Tradesman and Professional risk insurance products – had been running low volume affiliate programmes across five separate affiliate networks. The programmes had been live for 3-7 years and had begun to see a reduction in the volume of activity. SOLUTION Planit migrated all five brands to the ‘Planit Network & Agency Solution’. This consolidation of the brands and renewed focus has given them a str

SITUATION Grove Pension solutions offer highly specialised financial advice in the Pension field to UK residents aged 55-64. The existing mix of Paid search and direct mail was generating steady but low lead volume and the incoming GDPR regulation meant that Grove needed to test and establish a lead generation programme using digital channels. SOLUTION Planit launched a series of digital advertising campaigns, including Facebook, Reddit, Twitter, native, programmatic, relev

SITUATION The Times digital enables subscribers to read all magazines and supplements on any device, on or offline. Affiliate activity had been paused due to low volumes, and a lack of relevant placements. The campaign had zero awareness in the affiliate space, and was being managed using legacy tracking resulting in an underperforming programme. SOLUTION Planit were selected as a result of relevant subscription experience and launched a multi channel affiliate programme. W

SITUATION NextUp is a digital comedy club streaming incredible unseen sets from the best of comedy’s rising stars and established talent. NextUp had successfully built its customer base through their presence in the UK comedy scene and engaged with Planit to provide scale through digital marketing. SOLUTION Planit launched a wide range of paid media channels supported with an affiliate programme, in addition to a reporting structure that provided the Planit team with a real

SITUATION The sports-betting sector has seen unprecedented growth over the last few years, and the increase in new operators has resulted in previously unseen competition for premium inventory around big matches. This has resulted in media owners and affiliates demanding CPA pay-outs that would simply not provide sufficient ROI. SOLUTION Planit designed, built and hosted a lead-generation journey which offered users the chance to register their details in exchange for an e