Case Study: The Times

SITUATION The Times digital enables subscribers to read all magazines and supplements on any device, on or offline. Affiliate activity had been paused due to low volumes, and a lack of relevant placements. The campaign had zero awareness in the affiliate space, and was being managed using legacy tracking resulting in an underperforming programme.

SOLUTION Planit were selected as a result of relevant subscription experience and launched a multi channel affiliate programme. Within 5 weeks over 500 relevant sites and app placements for CPA activity were launched. The core CPA activity was supported with a highly targeted awareness campaign using tenancy packages, CPA boosts, influencer activity and bespoke partnership promotions. IMPACT

• 450% Growth of affiliate sign ups

• Consistently achieving ROI

• Live in 6 regions