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Case Study: Towergate

SITUATION Five key Towergate brands – Caravan, Insurance4carhire, Landlords, Tradesman and Professional risk insurance products – had been running low volume affiliate programmes across five separate affiliate networks. The programmes had been live for 3-7 years and had begun to see a reduction in the volume of activity.

SOLUTION Planit migrated all five brands to the ‘Planit Network & Agency Solution’. This consolidation of the brands and renewed focus has given them a stronger positioning. . A combination of new affiliates, user journeys and commercial models delivered impact. IMPACT

  • 48% revenue increase

  • 43% Increase in volume of new customers

  • 9 products now live

  • Migration & launch of 8 affiliate programmes


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