When it comes to selecting a digital marketing agency, you want to make sure you're teaming up with the right squad. After all, they'll be the ones helping you navigate the ever-changing digital landscape and making sure your business stays front and center. But with so many agencies out there, how do you know which one is the right fit for you? Don't sweat it, we've got you covered. Here are some things to keep in mind as you evaluate different agencies:
1. Expertise and experience: You want to make sure the agency has experience and expertise in the specific channels or tactics that are relevant to your business. Have they handled similar projects before? Are they familiar with the latest trends and best practices? A good agency will have a solid track record to show for it and will know their way around the digital world.
2. Reputation and street cred: The agency should have a good reputation in the industry and have happy clients who will vouch for them. Take a look at their case studies, testimonials, and awards to get a sense of their track record. If they've won any awards or industry recognition, that's a good sign they know what they're doing.
3. Size of agency: Like Goldilocks and the three bears, you want to find an agency that's just the right size. A large agency may have more resources and capabilities to deliver results at scale, but they may also be less flexible and less able to provide personalized attention to your business. A smaller agency may be able to provide more personalized attention, but may not have the resources to deliver results at the same level as a larger agency. It's all about finding the right balance.
4. Pricing model: Different agencies have different pricing models. Some charge a retainer, which means you'll pay a set amount each month for their services. Others charge on a commission-based model, where they only get paid if they deliver results. Make sure you understand the agency's pricing model and that it aligns with your budget and business objectives.
5. Channel Mix: The agency should be able to work with various marketing channels and provide expert analysis on which channels will be best for your business. It should also have a track record of providing results on those channels.
6. Creative problem solving: A good agency should be able to bring fresh ideas to the table and be innovative in their approach. They should be able to provide you with creative solutions that are tailored to your business and that can help you stand out in the market. The agency should also be open to your ideas and input, and should be able to work collaboratively with you to achieve your goals.
7. Transparency and Reporting: A trustworthy agency will have transparent communication and be willing to share the data and metrics of their work on a regular basis. This will help you see what is working and what needs improvement and make data-driven decisions.
8. Post Campaign Support: The best agency will not leave you hanging post the completion of campaign, and be willing to provide support and advice on how to maintain or improve the results.
In summary, by considering these factors and focusing on agencies that have a combination of the above, you will be able to select a digital marketing agency that will help you reach new heights and give your business the boost it needs. If you’d like to discuss how many of the boxes Planit may tick for your business, please contact steve.cox@planit.co.uk or sam.douglas@planit.co.uk.