Planit rebrand - The story

Evolving Performance: Why We’ve Refreshed the Planit Brand 

Planit started in performance. Real performance. Revenue in, revenue out. Every channel, every campaign had to prove, direct, last touch ROI or it didn’t make the plan.

Coming from data-driven roots at Acxiom, our work in lead gen, whether email, affiliate, direct mail (age flag ), native, programmatic, was always grounded in measurable outcomes, not vanity metrics. 

This shaped everything we have done in performance media 

As digital matured, we saw a gap. Agencies chased impressions, reach, clicks and CPCs, but real business outcomes were often left behind, especially after the initial KPI. So we applied our performance mindset to paid media, always looking beyond the CPA, adding the key ad platforms to the toolbox with the addition of a paid media team.

Plan, test, track, optimise, scale. This multiple KPI approach meant that subscription and finance brands became our sweet spot. Where LTV, CPA, and churn matter most. We weren’t just running ads. We were building acquisition engines. 

From performance to growth 

As our clients grew, so did we. Fast-scaling e-commerce brands came to us for more than spend efficiency. They wanted to understand which tactics brought in customers that would repeat purchases to enable them to and scale profitably. We were becoming more than a paid media agency or an affiliate network. We were something broader, a team that plugs into a business, diagnoses the real issues, and builds a bespoke strategy from the ground up. 

Hundreds of media opportunities - one Planit 

We integrated our strengths in affiliate, paid media, and lead gen into a cohesive, full-funnel offering. But it’s not about the channels. It’s about how we use them. Every client gets a strategy tailored to their business, not retrofitted from someone else’s playbook. That’s why most of our growth comes from referrals. 

What makes us different? 

When we asked clients, partners, and team members, we heard the same things: 

• We listen first. 

• We’re honest, even when it’s hard. 

• We stay channel-agnostic. 

• We build strategy around the client, not a template. 

Why the refresh? 

After seven years, our brand no longer reflected who we’d become. The refresh signals where we are now: 

• Bespoke strategy 

• True multi-channel expertise 

• Metrics that matter 

We’re not changing how we work, just doing a better job of showing who we are. 

Looking ahead

This year, expect more thinking, more ideas, and yes, better marketing from us. Thanks to all the clients, partners, and people who’ve shaped who we are today.  

We don’t follow templates. We Planit.