*please note, by absolute certainty, we mean that it could happen, maybe, one day, and possibly a bit like we have suggested… You’d have to be on the moon (or maybe in the metaverse) to have missed that change is afoot in the world of digital advertising. With turmoil at Twitter, Meta’s daily users levelling off, and Tik Tok not quite cutting it as a pure performance channel, the timing couldn’t be better for Apple. There are whispers of recent hires and job postings at Appl

The challenge of expanding beyond Google & Facebook Before Apple introduced its iOS 14 change, we would regularly speak to advertisers that had identified an over-reliance on Facebook and Google. It was obvious their customers existed on other platforms and websites, but the issue was they could not demonstrate ROI or any meaningful financial benefit outside the big two players. This often meant, that when it came to securing budgets, all other media options were deemed inef

A question I have been asked for the past 5 years from my clients and all potential clients is “Is Social Media important to my business objectives?”… Well, my answer to this question has changed slightly across the years. If you asked me this 5 years ago, I would have said that it is Important to be visible and present on the likes of Facebook, Twitter, LinkedIn etc however it might not necessarily be the right channel for what your business requires currently. Now, I would

What is it? Instagram have now launched shopping ads to its platform. This allows advertisers to directly advertise its products on the consumers feed. This allows your business to become intentness storefront for people to explore and purchase your products, with a simple click. Unlike Facebook, whereas the shopping feed shows independent products, you can tag products on your photos to allow the consumer to directly purchase that product, like below; How does this affect yo