We’re proud to share that Planit and The AA have won Gold at the 2026 Performance Marketing Awards for our work exploring how brands earn visibility within AI-generated search experiences. The judges described the campaign as: “The definitive case study for the next era of search.”

Meta has announced two upcoming changes that may impact both media costs and how performance is reported. These updates reflect broader industry shifts around taxation, privacy, and measurement accuracy. These kinds of platform changes are becoming more frequent as measurement evolves. Something we’ve also seen in wider shifts across paid media and platform strategy, such as Meta’s move into subscription-based experiences. What's changing in Meta ads from July 2026 From July

Paid media and affiliate marketing perform best when they operate as a single acquisition engine rather than competing silos. Paid channels create demand and discovery. Affiliate partners reinforce consideration and support conversion at the right time for the right audiences. When both are aligned through shared insight, shared roles and disciplined discounting, growth becomes more resilient and more profitable across the full funnel.

This article explains how structured creative testing improves performance across Meta, TikTok, Google and affiliate channels, and why a disciplined approach to insight and iteration delivers more impact than sporadic experimentation.