Planit wins gold at the 2026 Performance Marketing Awards

We’re proud to share that Planit and The AA have won Gold at the 2026 Performance Marketing Awards for our work exploring how brands earn visibility within AI-generated search experiences.

The judges described the campaign as:

“The definitive case study for the next era of search.”

Search behaviour is changing quickly. Discovery now happens across search engines, AI assistants, social platforms, video, reviews and community discussions. Visibility increasingly depends on whether a brand is recognised, referenced and trusted across those environments.

Our work with The AA focused on understanding how AI systems surface recommendations and what drives brand inclusion within generated answers.

The campaign delivered measurable growth in AI recommendation visibility for one of the UK’s most recognised brands and highlighted a broader shift in how brands will need to think about search in the years ahead.

Huge credit to the teams at The AA and Planit who helped shape the work.

Read the full case study here:https://performancemarketingawards.co.uk/entries/2026/earning-the-answer-how-the-aa-became-the-recommended-brand-in-ai-responses/