Over the past 12 months, I have been in a privileged position to speak with dozens of leading brands across ecommerce, finance, travel, media and SaaS. Alongside this, I have hosted a series of roundtable discussions with senior marketing leaders to understand how organisations are approaching AI-driven discovery. Each conversation has followed a similar pattern. The topic starts in one team, often SEO, then moves across PR, content, affiliate and into broader marketing le

We’re proud to share that Planit and The AA have won Gold at the 2026 Performance Marketing Awards for our work exploring how brands earn visibility within AI-generated search experiences. The judges described the campaign as: “The definitive case study for the next era of search.”