SITUATION Readly is the new way of reading magazines on your smartphone, with over 3,000 titles available their mission is simple – To be on the cutting edge of the digital magazine revolution.The newly appointed team had identified the affiliate channel as an opportunity for growth. The campaign had zero awareness in the affiliate space, and was being managed using legacy tracking resulting in an underperforming programme. SOLUTION Planit launched a multi channel affiliate

Planit are privileged to have worked with some great clients, such as Universal NBC, Tesco, The Times, Gett, Ladbrokes and Domestic & General. We have taken our experiences and have developed a solution tailored to the needs of start-ups including, Readly, LittleCooks, NextUp Comedy, Grace & Green, Kinn Living, Butternut Box, Bloombox Club, Human Foods and many more. I spoke recently at an event for founders and was asked some great questions which I thought I would share wi

SITUATION Dr Newmans Clinic is the UK’s only doctor-led thread vein removal specialists. Having gained national exposure through appearances on C4’s ‘Embarrassing Bodies’ and on ITV, they increased their coverage across the UK, creating a requirement for more leads. Planit were appointed as their media agency with a focus on increasing lead volumes whilst reducing costs. SOLUTION Improvements to volume and cost were achieved through a complete rebuild of the existing paid

SITUATION Which? is the UK’s most trusted source of consumer information, providing millions with valuable knowledge on a range of consumer issues. Planit migrated their long running affiliate programme from a major network to the “Planit Agency Solution”, reducing the cost of acquisition whilst more than doubling the volume of sales. SOLUTION Planit achieved success through a combination of new affiliate recruitment, and just as importantly introducing a multi-tiered perfo

SITUATION Five key Towergate brands – Caravan, Insurance4carhire, Landlords, Tradesman and Professional risk insurance products – had been running low volume affiliate programmes across five separate affiliate networks. The programmes had been live for 3-7 years and had begun to see a reduction in the volume of activity. SOLUTION Planit migrated all five brands to the ‘Planit Network & Agency Solution’. This consolidation of the brands and renewed focus has given them a str

SITUATION Grove Pension solutions offer highly specialised financial advice in the Pension field to UK residents aged 55-64. The existing mix of Paid search and direct mail was generating steady but low lead volume and the incoming GDPR regulation meant that Grove needed to test and establish a lead generation programme using digital channels. SOLUTION Planit launched a series of digital advertising campaigns, including Facebook, Reddit, Twitter, native, programmatic, relev

A question I have been asked for the past 5 years from my clients and all potential clients is “Is Social Media important to my business objectives?”… Well, my answer to this question has changed slightly across the years. If you asked me this 5 years ago, I would have said that it is Important to be visible and present on the likes of Facebook, Twitter, LinkedIn etc however it might not necessarily be the right channel for what your business requires currently. Now, I would

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What is it? Instagram have now launched shopping ads to its platform. This allows advertisers to directly advertise its products on the consumers feed. This allows your business to become intentness storefront for people to explore and purchase your products, with a simple click. Unlike Facebook, whereas the shopping feed shows independent products, you can tag products on your photos to allow the consumer to directly purchase that product, like below; How does this affect yo

SITUATION The Times digital enables subscribers to read all magazines and supplements on any device, on or offline. Affiliate activity had been paused due to low volumes, and a lack of relevant placements. The campaign had zero awareness in the affiliate space, and was being managed using legacy tracking resulting in an underperforming programme. SOLUTION Planit were selected as a result of relevant subscription experience and launched a multi channel affiliate programme. W

SITUATION NextUp is a digital comedy club streaming incredible unseen sets from the best of comedy’s rising stars and established talent. NextUp had successfully built its customer base through their presence in the UK comedy scene and engaged with Planit to provide scale through digital marketing. SOLUTION Planit launched a wide range of paid media channels supported with an affiliate programme, in addition to a reporting structure that provided the Planit team with a real

SITUATION The sports-betting sector has seen unprecedented growth over the last few years, and the increase in new operators has resulted in previously unseen competition for premium inventory around big matches. This has resulted in media owners and affiliates demanding CPA pay-outs that would simply not provide sufficient ROI. SOLUTION Planit designed, built and hosted a lead-generation journey which offered users the chance to register their details in exchange for an e